#ellethedog has been posting a lot of pics of her day job on her own Instagram account @ellethedog_ (at Secret Clubhouse)
Man on bus with lots of flowers. Something about him made me think he is a dancer. #brooklyn (at Barclays Center)
I met a woman with verrrrrrrry long nails on the subway today. I 💗NYC.
Birthday boy roger! YAV crew / yet another Virgo (at Parm)
What is everyone thinking in this photo? #ellethedog
Men with diverse fabric tastes are sexy! @shashashasha @mttlmy are creating a YouTube series about curating your A+ look. (at Secret Clubhouse)
Super skillz @shashashasha
Ok @ellethedog_ finally has her own Instagram account. She has thousands of photos under #ellethedog so it will take a long time to transfer her photos over!
This surprising anecdote comes from a meaty article about how news companies are hiring data scientists to better understand the behaviour of customers. Those insights are used to inform everything from marketing to developing new media products.
I wish the source had gone on to propose a hypothesis for this behaviour.
Does it simply mean that FT is doing a bad job of upselling, or does it reveal something about what motivates people to pay for a digital subscription?
- If you’re a person who thinks “I am the sort of person who reads the FT regularly” you might well also be the sort of person who thinks “I am the sort of person who can easily afford an FT subscription” - for prestige/social capital goods the psychological appeal of ‘free’ might clash with a kind of status appeal.
- Getting free stuff feels good. But buying part of a thing instead of the whole thing feels bad - especially if you want the whole thing. I would bet there are an awful lot of Angry Birds players who never bothered with the free app even though they didn’t know yet whether they liked the game.
Yup, that feels right.
It reminds me of an anecdote about beer prices (scroll down to the “Offering 3 Options” section) that’s apparently in W. Poundstone’s Priceless. The take-away is “Some people will always buy the most expensive option, no matter the price.”
As Tricia puts it: there is no standard model of conversion. There are multiple behaviors that fall along a distribution particular to the culture of your platform. Listen for those behaviors and then design services around all of them.
This is good!
The idea behind the “Time Sliced” Project was to photograph iconic world buildings at sunset and capture the changing light from day to night in a single image. Experimenting with a few different kinds of processes I came up with the “Sliced” idea. I decided to Slice time and light showing the progression of the day from left to right.